Nyob rau lub caij ntuj sov ntawm 2024, "dej khov nab kuab" swept cov neeg siv khoom lag luam ua ib tug nees tsaus. Muaj ntau dua 500000 sau ntawv rau cov ncauj lus ntsig txog Xiaohongshu, thiab cov khoom lag luam dej khov rau 380% {} {5} {xyoo. Cov neeg muaj kev txaus siab los faib cov "thawv ICE Dark Box", "dej khov DIY" thiab lwm yam gameplay ntawm kev sib tham tseem sawv. Qhov no zoo li kev noj mov huam satemal boom yog qhov tseeb ntawm kev sib tsoo ntawm kev sib tsoo ntawm kev lag luam khoom noj thiab cov tub ntxhais hluas kab lis kev cai. Rau cov neeg ua haujlwm khov uas muaj kev nkag mus rau cov peev txheej txias thiab channel zoo, yuav ua li cas lawv tuaj yeem hloov pauv cov "cua kub kom sov" mus rau hauv kev sib cav sib ceg?
Kev txiav txim siab dej khov nab kuab: qhov sib sib zog nqus ntawm cov tub ntxhais hluas tus cwj pwm
Lub khob dej khov tsis yog kev tsim kho tshiab, tab sis nws txoj kev loj hlob tawg tom qab 2023 yog vim peb qhov tseem ceeb:
1. Kev Social Cov Txiaj Ntsig: Los ntawm "Noj Cov Khov Ncauj Lus" rau "Taw Qhia Tawm Cov Khoom Noj Khov"
Cov tub ntxhais hluas cov neeg siv khoom tsis txaus siab nrog "nqhis dej", tab sis yog kev paub ntau yam uas yog "yees duab thiab nthuav tawm". Lub khob dej khov ntawm lub khob dej khov nws tus kheej muaj ob qho kev pom kev zoo nkauj thiab sib tham ntawm cov txiv hmab txiv ntoo, lub pob zeb, thiab cov hnub qub). Thaum ua paired nrog mis nyuj khov, lub khob khoob tseem tuaj yeem siv tau ua kom zoo nkauj lossis cov khoom siv DIY. Qhov "2024 khov noj cov lus tshaj tawm" Kev sib koom ua ke ntawm Myrar thiab Kantar qhia tias cov khoom lag luam nrog lub khob uas muaj 67% ntau dua kev sib koom ua ke ntau dua li cov khoom noj mis nyuj sib luag.
2. Tshuav ntawm kev tiv thaiv ib puag ncig thiab cov neeg siv kev paub
Nrog kev txhim kho ntawm "Kev Txiav Txim Siab Yas Kev Tiv Thaiv" thiab kev tiv thaiv ib puag ncig hloov cov khob yas tau dhau los ua kev pom zoo hauv kev lag luam. Tab sis cov neeg siv khoom 'lees txais ntawm cov khoom lag luam ib puag ncig yog feem ntau txuas rau kev paub ib puag ncig cov ntsiab lus los ntawm kev lom zem ntawm "noj lub thawv". Cov kev tshawb nrhiav ntawm "tsob ntoo {{2} Raws li cov khoom lag luam dej khov hauv kev tshaj tawm los ntawm 210% ntawm lub hli, lees tias qhov kev thov muaj zog.
3. Scene Penetation: Los ntawm ib qho khoom mus rau "me ntsis hau + cov khoom qab zib" sib txuas
Lub peev txheej tsim tau ntawm cov dej khov khob (feem ntau 80 {{}} 120ml) ua rau nws sib xyaw ua ke xws li dej cawv thiab kas fes. Qhov kev sib xyaw ntawm "me ntsis taub hau + qab zib" thiab "yav tav su tshuaj yej + Sacts" yog tsav tsheb ntawm cov khoom noj rau cov caij ntuj rau xyoo.
Muab ob qho zoo ntawm cov saw txias thiab channel: tsev tw kev sib tw
Rau cov neeg ua dej khov uas twb tau nqus cov khoom lag luam thiab channel channel, cov tseem ceeb kev sib tw ntawm cov dej khov khob kev sib tw hauv "txo tus nqi thiab ua tau zoo".
1. Khoom Siv Saw Ua Kom Zoo: Siv cov kaus poom uas twb muaj lawm los txo tus nqi marginal
Ice Cream khob feem ntau yog tsim los ntawm cov kua txiv uas muaj roj xws li cov khoom noj muaj roj xws li cov mis nyuj thiab kua txiv ntoo siv hauv cov khoom lag luam khov.
Saj zawg zog ntau lawm: siv cov khoom siv hauv tub yees uas muaj peev xwm hloov kho cov dej khov nab kuab
Cov khoom siv rau khoom lag luam: Ice khob feem ntau yuav tsum khaws cia hauv qab -18 degree, thiab tuaj yeem faib cov khoom xa khoom txias kom txo cov nqi cia.
2. Channel "Scenararization" txhim kho: los ntawm cov txee rau cov xwm txheej uas tau xaus
Tsoos mis nyuj khov muag lag luam chavkas muag raws cov lis dej num (supermarats, yooj yim cov khw muag khoom noj, tab sis kev loj hlob yooj yim ntawm cov mis nyuj khov los ntawm cov channel tshiab:
Cov khw muag khoom noj khoom haus tam sim no: sib koom tes nrog MEATUAL Nyem mus yuav khoom thiab Dingdong Maicais ", tsom mus rau qhov xwm txheej ntawm" tsev neeg cov khoom qab zib tom qab ua haujlwm ".
• Cov kev ua haujlwm ntiag tug ntawm Social Med Platforms: Tsim cov khoom siv me me, xws li hloov pauv Jam pob), thiab nyiam cov neeg siv pob dej kub jam
Hla kev sib tw sib koom tes: sib koom tes nrog cov hom kev coj noj coj ua ", qhov twg cov neeg siv khoom tsis pom kev rau ntawm lub khob saum toj thiab nyiam cov xwm txheej.
Cov Khoom Lag Luam Kev Lag Luam: Tsim Kev Nyab Xeeb hauv "Kev Noj Txoj Kev Noj" thiab "Gameplay"
Cov kev sib tw ntawm cov dej khov nab kuab tau pib tawm, yuav ua li cas tawg dhau?
1. Innovation hauv kev noj mov Logic: Ua txhaum txoj kev nkag siab ntawm "khob li cov thawv"
Txheej txheej decondation: ib lub hom muaj npe tau tsim ib qho "peb {- Chocolate txheej ntawm nruab nrab txheej, thiab qab dej khov nab kuab ua los ntawm cov kua dej hauv qab. Cov neeg siv yuav tsum tau maj mam haus nws los ntawm sab saum toj mus rau kev lom zem.
• Cov qauv tsim nyog: koom tes nrog cov tuam txhab uas zoo ib puag ncig los tsim cov khob dej khov uas yog lub khob dej khov kho thiab lub hau. Tom qab disassembly, lub hau tuaj yeem dhau los ua cov hnab ntim minly, txhim kho nws tus nqi rov siv tus nqi.
2. Cov cheeb tsam flavors: tsim cov khoom nrov nrog "niche cov khoom xyaw"
• Kev sim ua zaub mov noj: "Tus phooj ywg qub ua ke ua rau muaj kev ua lag luam thiab lub khob ua lag luam tsw qab, thiab khob lub khob dej khov Kev koom tes nrog cov lag luam hauv zos hauv Xinjiang los tsim "hiav txwv buckthorn kua txiv dej khov thiab txhim kho cheeb tsam tus paub.
• Niche muaj kev sib xyaw ua ke: xa mus rau lub logic ntawm cov zaub mov khov nab kuab "(nrog lub khob dej khov nab kuab" (nrog lub khob dej khov nab kuab "(nrog lub khob dej khov nab kuab)
3. Tus Qauv Txiaj Ntsig: Cia cov neeg siv khoom siv dhau los ua cov neeg txhawb nqa
Kev sib tham sib: Koom tes nrog cov tuam txhab siv tshuab los sau cov qauv uas pom tau rau saum npoo dej khov. Cov neeg siv tuaj yeem luam theej duab thiab ua rau pom kev ua si mini, thiab cov ntsiab lus tuaj yeem hloov pauv rau cov khoom tshiab kom qab cov coupons.
Ib puag ncig txoj kev npaj ib puag ncig: rau txhua lub khob muag, ib feem ntawm cov nyiaj tau los rau cov ntoo cog. Cov neeg siv tuaj yeem taug qab cov ntoo "tshwj xeeb rau cov ntoo" los ntawm Mini txoj haujlwm los txhim kho hom lag luam muaj txiaj ntsig.
